INNOVATION, ART, PERFORMANCE (UN-CATEGORISED).
Making shapes since 1997, we are performance surfboards and contemporary fashion founded by Hayden Cox and based in Sydney, Australia and Los Angeles California. The Haydenshapes brand DNA at its core connects to the fundamental product in which the industry and lifestyle of surfing exist; the surfboard. A signature, our patented parabolic carbon fiber frame surfboard construction ‘FutureFlex’ - a significant design contribution to surfboards globally having both influenced and pave way for modern innovation across the category.
Known for a contemporary and high end approach to design and construction, non typical to our peers, the Haydenshapes brand is synonymous for multi faceted design led collaboration inspired by but not limited to surfboards. This has included large scale cast resin architecture, resin furniture design and fabrication along with projects with long time brand muse and collaborator Craig Anderson, fashion designer Alexander Wang, and most recently a limited edition functional ‘eroded surfboard’ release with Artist Daniel Arsham and apparel capsule with Chris Stamp.
Our future forward is sustainability. Our method is materiality, waste reduction and exploring ways to re-engineer greener methods for creating.