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In case you missed it, please enjoy “Shama” a film about Shama Beckford and his life growing up surfing in Jamaica. He invites us into his world, speaks about his goals for surfing in Jamaica, and how he shares this massive love for the water with his community. The release of “Shama” coincided with Hurley’s Jamaica Centric line, premiering the film at Undefeated LA with a Pop-Up Event for the line. There’s nothing but big things ahead for Shama and we’re so excited to be apart of it.






Shama Beckford: @shama_the_superman

Film Directed by: Tyler Manson

DP: Scott Soens

Music: Jah Faya Riddin – Addis Pabo meets the Giants

Duke Production –